In this Knowledge Brief, we examine how the World Bank’s ‘E-Commerce for Women-Led SMEs’ project addresses the constraints faced by small- and medium-sized enterprises (SMEs) run or managed by women operating in: Algeria; Djibouti; the Arab Republic of Egypt; Jordan; Lebanon; Morocco; and Tunisia. We specifically highlight how the World Bank seeks to support women-led SMEs (WSMEs) in the Middle East North Africa region (MENA) in accessing global markets through e-commerce platforms, and the strategies used to help WSMEs to access financial resources, develop capacity, and increase sales.
The MENA e-commerce Project is part of the World Bank Group’s Women Entrepreneurs Finance Initiative (We-Fi), a joint global initiative of the World Bank and International Finance Corporation that tests innovations and scales up successful pilots under three thematic pillars—strengthening entrepreneurial ecosystems, expanding financial services, and improving market access—and includes research, investment, advice, partnerships and peer-learning efforts. The program aims to reach 43,000 women entrepreneurs and catalyze 40,000 loans to WSMEs.
This Brief is part of the Solutions for Youth Employment (S4YE) Digital Jobs Knowledge Brief series, which highlights new and emerging strategies for practitioners designing digital jobs interventions for youth. This series builds on S4YE’s 2018 annual report, Digital Jobs for Youth: Young Women in the Digital Economy.